Tourism Northern Ireland

How Tourism NI drove new efficiencies by moving core business processes to the cloud

Microsoft Dynamics 365 Business Central | Case Study | Codec UK

Project at a glance

Challenge

Tourism NI was experiencing challenges with their digital transformation strategy and moving to the cloud. With multiple legacy systems supporting its infrastructure, the organisation needed help managing a cloud migration project to enable more flexible, innovative IT environments.

Solution we designed

Codec collaborated with Tourism NI to upgrade its customer experience and CRM capabilities by onboarding Microsoft Dynamics 365 for Customer Engagement—part of the Business Central suite of solutions. Meanwhile, an Azure cloud migration was planned and launched to transition the organisation to a fully cloud infrastructure.

Impact we delivered

  • Complete control of IT infrastructure, including seamless integration of internal and external systems.
  • Scalable infrastructure to meet fluctuating demand and achieve cost efficiencies.
  • Improved IT security for sensitive data, as well as improved GDPR and PCI compliance.
  • A single view of the individual customer, centralising all communications and interactions across multiple touchpoints.
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Problem

Disconnected, inflexible business processes

Tourism Northern Ireland is responsible for the development of tourism and the marketing of Northern Ireland as a tourist destination to domestic tourists within Northern Ireland, and to visitors from the Republic of Ireland.

The organisation was experiencing challenges with their digital transformation strategy and moving to the cloud. Stored contact and communication information was siloed across multiple systems, and the company’s ageing finance system was plagued with inefficiencies and cumbersome business processes.

With multiple legacy systems supporting its infrastructure, and significant challenges regarding performance, system security, managed services delivery and other issues, Tourism NI turned to Codec for help managing a cloud migration project to enable more flexible IT environments and drive innovation within the organisation.

“Tourism NI was long overdue for digital transformation that would innovate the organisation’s infrastructure on many different fronts. From enhancing IT security to upgrading the end user experience, our consultants helped the client implement holistic change delivering benefits across the organisation.”

John Molloy
Senior Business Development Manager
Solution

Progressive transformation and cloud migration

After laying out the organisation’s digital transformation priorities, Codec collaborated with Tourism NI to upgrade its customer experience and CRM capabilities by onboarding Microsoft Dynamics 365 for Customer Engagement—part of the Business Central suite of solutions.

Once this implementation was complete, Codec helped the organisation expand its use of D365 products to include its Finance & Operations and Talent solutions. Meanwhile, an Azure cloud migration was planned and launched to transition the organisation’s IT environment to a fully cloud infrastructure, harnessing new flexibility to support continued innovation, integrations, and efficiencies. This movement from on-premises solutions and co-located infrastructure was a lighthouse project for other public sector agencies in Northern Ireland, offering a template for transitioning out of their IT environments hosted in the BT data centre.

Based on the success of these initial transformation projects, Tourism NI continues to engage Codec in developing new projects to address additional business challenges faced by the organisation.

Results

Coordination of all core business processes

Through its milestone transition to the Microsoft Cloud, Tourism Northern Ireland continues to solve common challenges related to work productivity, cost efficiency, service innovation and citizen engagement—realising business benefits extending from backend operations to the end user experience.

Other highlights of this transformation include:

  • Complete control of IT infrastructure, including seamless integration of internal and external systems.
  • Scalable infrastructure to meet fluctuating demand and achieve cost efficiencies.
  • Improved IT security for sensitive data, as well as improved GDPR and PCI compliance.
  • A single view of the individual customer, centralising all communications and interactions across multiple touchpoints.

“As a result of migrating to the Microsoft Cloud, we are solving common challenges related to worker productivity, cost efficiency, service innovation and citizen engagement—delivering a positive end-user experience while future-proofing our IT infrastructure.”

Dave Vincent

Chief Digital Officer, Tourism NI

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